The Founder/CEO is the one responsible for creating the vision. We do NOT recommend anyone else be involved in the creation process. The only time that more than one person will actually write the Vivid Vision is in the case of co-owners or the rare case of co-CEOs. In this case, we recommend that each of the three owners go offsite and complete their mind maps for each section of the business separately. Then they can come back and share their notes with each other, pulling all of their top independent rough ideas together and merging them into one rough document. After significant discussion and maybe even debate, they’ll end up with a rough draft that they all agree on fully.
You don’t want, and you don’t need a board of advisors, leadership team members, or employees crafting the Vivid Vision for the company. It just waters things down. AFTER your vision is created, the leadership team and employees get to figure out ‘how’ to make it come true. At the end of the day, as the Founder/CEO, you’re the one who is left with the business, whether or not it comes to fruition so it’s important that your vision is something YOU really love and not being diluted by others.